The Mission of RIWmag @ Italica: 1MO episode

Posted by RIWmag on 08 May 2017 /

English version follows
In late April and RIWmag’ the match for a secret mission that finally can’ share with the audience of his readers. At the invitation of Alberto Salazar you and’ visited establishments of Italica in Valvasone, in the province of Pordenone.
Alberto Salazar in fact and’ the VP Sales of Italica and thanks to his invitation RIWmag cameras could record part of working life that takes place within this company that provides about 60% world demand of trees from windsurfing (According to data provided by Albert same). Obviously not’ can publicly display all details within this company for corporate privacy issues and product data of individual brands customers of Italica.
Mostly these video episodes are divided into two categories, commercial and technical. In the first episode MALL Alberto Salazar presents his company and his words can’ understand the vision and the company policy of Italica.
At the express request of Alberto his interventions were recorded in English, to follow the dialogue transcript in Italian.

RIW: Hello to all readers of RIWmag, here with us Alberto Salazar, responsible for Italica, a leading global production of carbon composites, and also specialize in windsurfing material production as trees, Boma and paddles to SUP. We ask him to present to all our readers your company.
Alberto Salazar: Good morning, Thank you for coming to visit my company, I work for Italica which is one of the biggest companies in the manufacture of composite products, and as for what interests readers to RIWmag we are the biggest company in the world in the production of carbon and carbon boom windsurfing trees. We produce anything that goes from the 0% in carbon 100% carbon. And we also produce carbon paddles for one of the biggest brands in the world. Here's, This is what we do and what we specialize in.

RIW: First of all we thank Alberto and italic for inviting us to this mission, and proceeding with our interviews the next topic is as follows. What is the market size of windsurfing in comparison to their collective output, how much energy will be invested in Italica for windsurfing in comparison to all other objects produced in Italica?
A.S.: This is a simple question and complex at the same time! Before I forgot to mention it, actually windsurfing occupies only a part of our market, but does not constitute the main part of our market. Our main market takes care of fishing rods, and in this context we are again one of the largest manufacturers in the world that provides the biggest brands in the world from Japan, England, to Europe, to Russia, to South Africa, to United States. Ours is a highly diversified company. Here in Italy we also produce parts for the Automotive market, for the bicycle industry. Windsurfing is one of the areas to which we are linked because we were born with the water sports and windsurfing, but unfortunately this is not our main activity. In any case the energies that we invest in windsurfing are huge. Are huge because we invest so many money to build new products and better every single day, trying to keep the price low, and trying to give the consumer a better product and better performing with more intelligent innovations so that they can enjoy their time spent on the water. We produce the carbon masts for companies the biggest and best in the industry of windsurfing. We provide all the trees in North Sails, Gaastra, Neil Pryde, BIC, Severne, Hot Sails Maui and Naish, Maybe I forget to someone ...

RIW: Maybe ProLimit?
A.S.: You, exact, Prolimit that he's the only one among our clients that does sails. And we're really proud of this since we mainly supply the most important companies in the sector, and these are our clients. We are very proud. We cover about 60% total world demand on trees from windsurfing. The world of windsurfing you are using, but from the point of view of investments here in Italica we were able to attract new customers, to maintain our portion of the market and to increase our numbers. But if you look really market numbers, the market is contracting. This is sad because we all love windsurfing, We love this industry, but unfortunately that's the way things are going. In any case we are committed and we are doing our best every day to provide our customers and end users of the best products every single day.

RIW: You mentioned the market trend. Can you tell us more about the overall market trend that probably you could measure in recent years and according to requests collected from your customers?
A.S.: Actually we don't have precise numbers, However when looking at the smaller brands are industry struggling, they don't have the money to fund their company, to have material in stock, to have a good supply network, There are only a few small companies that are going well. In any case in the near future I think the main brands will still exist in the coming 10 years, so lucky for us we are in a secure location. However we have heard that the market has been reduced from 20 to the 40% over the past 5 years. It is a sad news, but we all hope that the market can bring new customers into SUP windsurfing (It's said, We hope). In addition the new i-North Sails Rig probably will help our industry to have more practitioners. In any case, we all know that this is a good sport but also difficult for the connection with the wind, for access to resources the materials aren't cheap, in any case, we try to keep our prices the lowest possible, but we know it's a difficult sport, It is very difficult to become fans, but we still, and that's the nice thing, We're really excited and motivated to invest a lot of money each year in research and development trying to do our job better than others.
RIW: Thank you so much Alberto, Thanks to those who follow us, stay tuned for the next episode and stay tuned on our website.

English version
At the end of April, RIWmag got involved into a secret mission that can finally share with the audience of its readers. Thanks to the invitation of Alberto Salazar RIWmag went to visit the plants of Italica at Valvasone, in the province of Pordenone.
Alberto Solza is actually the VP Sales of Italica and thanks to his invitation, RIWmag cameras have been able to record part of the working life within this company that supplies about 60% of world windsurfing mast demand (based on the data provided by Alberto himself). Obviously it is not possible to publicly display all details within this company for protecting both business Italica’s secrets and Italica’s individual customer brand data products.
Mostly these video episodes are divided into two categories: COMMERCIAL and TECHNICAL. In the first COMMERCIAL episode Alberto Solza presents his company to the public and from his words it’s also possible to understand Italica’s vision and policy.
Due to Alberto’s explicit request his interventions were recorded in English.